When it comes to content, general agency wisdom says that in order for a commercial to be effective, the product has to be shown within the first three seconds. They think this way because dozens of studies about the science of marketing have trained them to. They believe that if you haven’t blatantly connected the consumer to
How do you make a film? If you’re an editor, the correct answer is: one cut at a time. One meticulous, painstaking, obsessed-over cut at a time. “I obsess over every moment, every line of dialogue, every shot,” Eddie Hamilton told us. He’s the editor behind such blockbusters as Mission: Impossible – Rogue Nation, Kingsman: The Secret
It seems like there’s no end to the number of beautiful films being made right now. But maybe there should be. At least according to Salomon Ligthelm, a filmmaker who, for years, obsessed over beauty himself. Well, not anymore. “I’m so fatigued by it,” Salomon told us. “I think it’s because I’ve made so much of
Some things are exactly as hard as they look. Some things are even harder. File Radiohead’s new music video, Man of War, under the latter. Directed by Colin Read, the film is a shot-for-shot remake of… itself.
Rogue Films’ latest commercial for Virgin Fibre, “Delivering Awesome,” is a breakneck joyride through a fiber optic cable, featuring a mash-up of every character and character type you can imagine. Cowboys. Superheroes. Dandies. Dames. Rather than relying entirely on computer graphics to create this beautiful, surrealistic spot, director Sam Brown did things the old-fashioned way:
At the center of Neighborhood Film Company’s The Cage — the first in our Filmsupply Films series — there is a recurring metaphor of a young man trying to break free of the seemingly malevolent vines that threaten to smother him. A young man fighting against nature. His nature, maybe. Or the nature of the place where he’s from.
Next month, National Geographic will premiere Mars, a six-part series created by Brian Grazer and Ron Howard. The show is a narrative exploration of what could soon be a reality: the colonization of Mars ⎯ mankind’s giant leap into life as an interplanetary species. Mars is a big step not only for the network, but also for