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Steve Jobs has an astute quote about getting things right: “Details matter.” While it may not be the most radical thing he ever said, it’s surely one of the truest things he said. In filmmaking, it applies nicely. Whether it’s on-set or in post-production, attention to detail can take your project from good to great, letting the viewer know that they’re in not just capable hands, but caring hands.

For Directors Heidi Berg and Felix Soletic, attention to detail was everything when they started dreaming up the dream-like title sequence for Netflix’s The Politician. It’s an eery, fantastical, and entrancing sequence packed with little details the viewer may or may not understand. But, that doesn’t mean it should be ignored.

In a way, title sequences serve an entirely different purpose than the introduction of a show. They’re most likely compared to a book’s forward, where an outsider offers a rich, unexpected perspective on a work of art. It’s tangentially related but exists in a parallel universe.

For Directors Heidi Berg and Felix Soletic, along with Editor Doron Dor, they live for this moment, the opportunity to give the audience a glimpse into something deeper than plot and storylines. In their work on Ratched, they’re giving viewers a glimpse into madness.

We launched our Behind the Work series to feature incredible filmmakers and the skills required to produce great content. In season two, we’re pulling the curtain back on the creative processes that precede the work these filmmakers create. As we spoke with The North Face’s creative team about their short film Lhotse, we noticed gems throughout. In-between anecdotes of avalanches and 8,000-meter summits, there were so many branded content truths that extended beyond the project. It takes a lot of skill and experience to successfully produce a film like this one, and we wanted to share these takeaways with you. Here’s The North Face’s creative team on what it takes to make a film like Lhotse.

Several times during our conversation, Director Rune Milton Olsen literally jumped out of his chair and started pacing around the room when talking about the production of Life. DP Paul Meyers would laugh, as if this was nothing new, mirroring his enthusiasm. They’re the two minds behind the short film, made for Doctors Without Borders, and to say it was a passion project is quite the understatement.

Cinematographer and Technical Director Christopher Webb has been shooting design-driven work drawing from multiple disciplines for over a decade. Together with founding partner, Graceann Dorse, Chris has built a studio to focus on this work full time. FX WRX specializes in cinematographic effects magic that derives from in-camera shooting. Their work has garnered multiple Promax Broadcast Design Global Excellence Awards and an Emmy. 

Filmmaking can be a messy process. But, according to Spencer MacDonald, sometimes that’s the point, especially when it comes to the interaction between editing and directing: “I always felt like it’s impossible for me to separate the two,” Spencer told us. “For me, making a film or anything of that nature is a whole web.